What Does a Flower Farmer Do in the Winter?

I often get asked, “what does a flower farmer do in the winter?” It’s a good question. It’s often cold, sometimes the ground is covered in snow, clearly there aren’t any flowers to harvest, so what does a flower farmer do in the winter?
My first thought is a quote I often see bandied about: “Anyone who thinks gardening begins in the spring and ends in the fall is missing the best part of the whole year; because gardening begins in January with the dream.” Josephine Neuse, author of The Country Garden.
My winter has been a little different.